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Nutrition: The Many Questions Surrounding Walmart's 'Great for You' Initiative

Summary:

A new piece in the Atlantic highlights Wal-Mart’s new healthy food icon and the work being done by No Kid Hungry.

February 16

Nutrition: The Many Questions Surrounding Walmart's 'Great for You' Initiative

Publication: The Atlantic

Share Our Strength’s Cooking Matters survey, which was funded by ConAgra, “busts the myth that poor people eat out and eat junk food whenever they can,” Josh Wachs said. Low-income families eat at home, and eat from-scratch meals, far more often than is widely assumed, at least if the 1,500 families that participated in the Cooking Matters survey are representative of low-income families across the country. And, as Jane Black pointed out in her post about the survey, price is the main barrier to low-income families who want to eat better — more important than access to fresh food, a result that will surprise those who say that food deserts are the first and biggest problem to surmount. But shoppers have difficulty planning and budgeting, Wachs said, to buy the healthy food they want.

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